Nissan has redirected a planned $45 million (€38.3 million) investment from South Africa to Egypt, underscoring a strategic pivot in its African manufacturing footprint as the company restructures globally and targets cost-efficient growth markets. The Japanese automaker, according to Business Insider Africa, will deploy the capital to expand its production capacity in Egypt, with output expected to rise by roughly one-third. The move positions Egypt as a central export hub for the company’s operations across Africa, the Middle East, and parts of Europe. The decision marks a significant setback for South Africa’s automotive sector, long regarded as a cornerstone of the country’s industrial base. Nissan’s repositioning reflects a broader reassessment of operational costs, supply chain resilience, and market access across the continent.
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